Crypto Advertising Networks – Scam Or Effective Marketing?

In this blog post, we’re going to talk about crypto advertising networks. These networks are mainly used by crypto businesses in hope of reaching the crypto-friendly audience. While they’ve expanded their product offering and ad types in recent years, there’s still plenty of doubt when it comes to using these advertising platforms.

If you’re just looking to make your first steps in the crypto world and advertising is not for you, I would suggest to jump over here to read about the best exchanges in 2020.

Three main crypto advertising networks

Hilltop Ads

Hilltop Ads has a pretty good design and it seems to be a good and safe option where to spend your money as an advertiser or make money as a website. They’ve got different ad types like native ads, push notifications, video ads, popups, display banners, and direct links.

They seem to have pretty good targeting options as well, but no way to confirm that, except for running a campaign and testing it out. We did register with them, but we didn’t go through with it as there was a minimum deposit requirement, and we didn’t feel comfortable spending the money.

They’re quite aggressive during the on-boarding, but I guess it’s the nature of their business and their reps need to do the sales in order to earn their paycheck.

Coinzilla

Coinzilla – Super cool name and a very sleek website. A lot of proof points which make the whole offering attractive and legit. This is an ad network we’ve used as well. But first, check the proof points below.

Coinzilla ad network review
Coinzilla Ad Network

Or this one

Coinzilla crypto ad network
Coinzilla crypto ads

Coinzilla has its own creative team, and ad types support classic banners, native ads, header banner, sticky banner, etc. You can set the budget, but there is a minimum deposit – it was one ETH when we tried it, but their sales reps give their best to urge you to spend more.

Our Coinzilla platform experience was awful – the traffic we got was abysmal, with no conversions, and it was super expensive. We thought we canceled the ads to export any remaining funds we had, but when I checked my account, I had 0.38€ left. Not sure how it happened, no dashboard to see how many clicks we got, what was the cost per click, etc.

Maybe we did something wrong, maybe the targeting and the offering was off, but compared to Google or Facebook advertising experience, it really was a complete disappointment.

CoinTraffic

We have used CoinTraffic a while ago for a crypto project, and we did manage to get some traffic and some users to our short-lived project. CoinTraffic is an Estonian company, and they’re doing a decent revenue – around 1,5m€ – 2m€ per year. However, we did use it a long time ago, and the space has become more competitive, and it’s likely the results we’d get today would be different.

CoinTraffic enables banner ads, press release distribution, and native ads. There’s so much sales talk of how great each option is, that it’s almost impossible to know which one is the best option without testing them out. CoinTraffic has a minimum deposit of 500€, but they highly recommend starting at 5000€ to get a decent result (whatever that means). Press release distribution starts at 1500€.

There are many other crypto advertising networks like A-Ads which we haven’t mentioned, and there might be some good ones, so do your own research before using any one of them.

Conclusion

We’re rather skeptical of calling any crypto advertising network an efficient marketing method or channel. Our recent experience with Coinzilla has affected our view on all of them, and this is never a good way to make a general judgment of the entire industry. Additionally, there might be businesses that would greatly benefit from these advertising networks, and it’s something that you need to find out by testing it yourself.

And while we acknowledge our shortcomings in making a recommendation of staying away from these marketing options, we’re pretty confident that you’ll do more with the same money on Facebook, Google, and investing in SEO instead.